"My motto is ‘live, love, lager,’ ” says Bowens-Mercado, whose nickname is Lady Lager."
Imbibe Liquid Culture Magazine
Meet Her
Alisa Bowens-Mercado
Owner
Alisa@rhythmbrewingco.com
Press coverage
"Who goes from dancing salsa to brewing beer?" SHE DOES"
NBC30 CT LIVE!
- September 08, 2021
"My hope is to leave a legacy that changes the world and the beer industry, one sip at a time."
Fox 61
- August 13, 2021
Good Beer Hunting
- June 23, 2021
"Getting into this really is a passion"
Associated Press
- April 16, 2018
"I feel it in my heart of hearts that people are going to actually now do the right thing and see Black businesses and see Black lives for what we truly are. We are some resilient people and we run companies just like everyone else."
Martha Stewart
- July 13, 2020
"“This business needs more women,” "
AfroTech
- May 27, 2021
"In addition to being the first Black woman brewer in Connecticut, Bowens-Mercado may be the first Black woman to appear on a can of beer."
The Daily Nutmeg
- March 02, 2021
NBC 4 Milwaukee
- February 22, 2021
"We need to open door in industries that are grossing approximately $114 billion annually,” she said. “I’m on a mission to change the face of craft beer."
Hartford Courant
- July 01, 2020
""...whose life took several turns from having founded a dance school to being the first black woman brewer in the state.""
New Haven Independent
- June 26, 2020
"When I started seeing people I have never met before posting things and tagging 'Black-owned' and 'buy Black,' it brings a tear to your eye. People are in this with us together"
New Haven Register
- June 20, 2020
Good Beer Hunting
- June 11, 2020
"We’re collectively getting together, and there’s an awareness in the country that wasn’t here before."
imbibe
- June 10, 2020
"“When you’re doing something right, you’re undoubtedly going to get pushback,”"
Vine Pair
- June 09, 2020
"I hope this opens doors for females, No. 1, and people of color, so that we can diversify the industry"
Connecticut Magazine
- February 20, 2019
"“I’m diversifying the tastes of America,”"
New Haven Independent
- July 02, 2018
Videos
Awards
Greater New Haven NAACP 104th Annual Freedom Fund BUSINESS AWARD
- September 20, 2021
2020 Minority Business Award Honoree
Partnerships
Two Roads Brewing Co.
The Black is Beautiful initiative is a collaborative effort amongst the brewing community and its customers, in an attempt to bring awareness to the injustices that many people of color face daily. Our mission is to bridge the gap that's been around for ages and provide a platform to show that the brewing community is an inclusive place for everyone of any color. We are asking for all breweries and brewers far and wide to raise a glass with us in unison and participate in this collaboration.
Virtual Beer Festival
A collaboration between Hop Culture Magazine and Oozlefinch Beers and Blending. This virtual beer festival sends a curated box of 18 beers from the best breweries in the country Rhythm Brewing Co. is the only brewery in Connecticut in this festival.
Press Releases
October 09, 2021 -
October 23, 2021 -
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