Rhythm Brewing Co.

Rhythm Brewing Company, is a New Haven CT based Brewing Co. that produces, “RHYTHM”, our flagship lager.

Meet Her
Alisa Bowens-Mercado
Press coverage
"Getting into this really is a passion"
African American female brewer finds her ‘Rhythm’
Associated Press - April 16, 2018
"I feel it in my heart of hearts that people are going to actually now do the right thing and see Black businesses and see Black lives for what we truly are. We are some resilient people and we run companies just like everyone else."
These Black-Owned Breweries Are Making Themselves and Their Communities Seen and Heard Through Hops
Martha Stewart - July 13, 2020
"We are on a superb mission in the beer industry to produce the finest quality beers that will inspire people to find their Rhythm in life."
9 Black Women-Owned Businesses in the Tri-State Area
Nbc New York - February 24, 2022
"The goal and the mission is to inspire and encourage other women to get into the beer industry."
Female-Owned Brewery Celebrates Women's History Month
NBCConnecticut - March 04, 2022
"I hope this opens doors for females, No. 1, and people of color, so that we can diversify the industry"
How New Haven’s Salsa Queen Became the State’s First Black Female Brewer
Connecticut Magazine - February 20, 2019
"We're letting folks know, 'Don't underestimate women in the industry."
3 female brewers in CT team up to empower women, launch ‘Bombshell’ IPA
CT Insider - March 07, 2022
"It’s bigger than me and a can of beer or US and a can of beer, its really about the movement and opening doors for women."
Female-owned breweries raising money for brewing scholarships for women.
Fox 61 - February 21, 2022
"If you are a female interested in brewing beer, the time is now and we are jumpstarting it with this collaboration."
New beer, collaboration to inspire women to get into brewing
News 8 WTNH - February 18, 2022
"You can never know too much about brewing. This program will facilitate the next brewers in the country."
Female brewers creating beer to raise money for brewing scholarship for women
Hartford Courant - February 13, 2022
"Local brewers pushing to continue breaking stereotypes when it comes to the brewing industry."
Shattering the glass ceiling in the brewery business
Fox61.com - February 21, 2022
"My motto is ‘live, love, lager,’ ” says Bowens-Mercado, whose nickname is Lady Lager."
For Craft Breweries, Lagers Present New Horizons for Exploration
Imbibe Liquid Culture Magazine
"Who goes from dancing salsa to brewing beer?" SHE DOES"
Alisa's House of Salsa... & Rhythm
NBC30 CT LIVE! - September 08, 2021
"My hope is to leave a legacy that changes the world and the beer industry, one sip at a time."
Black Business Month spotlight: Rhythm Brewing Co. in New Haven
Fox 61 - August 13, 2021
Dance Partners - Rhythm Brewing’s Collab with Sam Adams Takes Step Toward a More Inclusive Beer Industry
Good Beer Hunting - June 23, 2021
New Haven Museum Finds Its Rhythm
Arts Council Greater New Haven - August 02, 2021
First black female-owned brewery in CT being honored at New Haven Museum
News 8 - July 30, 2021
One Pint At a Time
One Pint At a Time Documentary - June 22, 2021
Working Woman Wednesday. Interview With Rhythm Brewing Company Owner
AJ 3 Report - June 23, 2021
"“This business needs more women,” "
Connecticut’s First Black Woman To Brew Beer Says It’s Equal Parts Business And Ancestor Veneration
AfroTech - May 27, 2021
Your Growler Gets Gross. Here’s How to Clean It
Wine Enthusiast - June 10, 2021
Rhythm Brewing Co. Is ‘HerStory’ In The Making
Zenger - March 29, 2021
"In addition to being the first Black woman brewer in Connecticut, Bowens-Mercado may be the first Black woman to appear on a can of beer."
Hoppy Birthday
The Daily Nutmeg - March 02, 2021
In Her Shoes: Brewing to the Beat of Rhythm Brewing Co.
Hop Culture - March 30, 2021
Connecticut Women in Leadership
Connecticut Post - March 25, 2021
15 Black-Owned and Black-Led Breweries You Should Know
Gear Patrol - February 19, 2021
Afro Beer Chick - March 04, 2021
Women's HERstory Month
The I'm Loving Me Project - March 04, 2021
Connecticut in Color
NBC Connceticut - February 26, 2021
Brewers and filmmaker look to increase diversity in craft beer industry
NBC 4 Milwaukee - February 22, 2021
Finding Our Rhythm
Check the Rhymes: Beats, Bars & Brews - September 01, 2020
40 Women-Led Breweries to Support Right Now
Hop Culture - September 28, 2020
Virtual Happy Hour with Alisa Bowens-Mercado
Untappd TV - August 25, 2020
Owner of Black-owned brewing company discusses community initiative
News 8 - July 16, 2020
Round 28 - Rhythm Brewing Co.
The HOP: A Craft Beer Podcast - July 09, 2020
Behind the Brand
New Haven Independent - July 09, 2020
"We need to open door in industries that are grossing approximately $114 billion annually,” she said. “I’m on a mission to change the face of craft beer."
Beer & Business Draws Diversity
Hartford Courant - July 01, 2020
""...whose life took several turns from having founded a dance school to being the first black woman brewer in the state.""
Black Female Trailblazers Tell Their Stories
New Haven Independent - June 26, 2020
"When I started seeing people I have never met before posting things and tagging 'Black-owned' and 'buy Black,' it brings a tear to your eye. People are in this with us together"
A call to action to support Black-owned businesses: What's the impact in CT?
New Haven Register - June 20, 2020
CT’s first female African American brewery owner wants government to give people of color a chance in her industry
News 8 WTNH - June 12, 2020
Say It Out Loud — Who Do Breweries Talk About When They Talk About “Community”?
Good Beer Hunting - June 11, 2020
"We’re collectively getting together, and there’s an awareness in the country that wasn’t here before."
imbibe - June 10, 2020
"“When you’re doing something right, you’re undoubtedly going to get pushback,”"
Pittsburgh’s Fresh Fest Celebrates Passion and Progress
Vine Pair - June 09, 2020
60+ Black-Owned Breweries to Support Across the Country
Porch Drinking - June 05, 2020
These 10 Black-Owned Breweries Make Great Beer
Wine Enthusiast - June 09, 2020
5 Black-Owned Breweries You Need to Check Out
Just Beer - March 08, 2020
These Black-Owned Breweries Give Us Hope for the Future
Thrillist - February 24, 2020
Glasses Raised At Rhythm Beer Launch
New Haven Independent - November 14, 2019
13 Black-Owned Breweries To Check Out
Let's Eat Cake - February 22, 2019
Black Owned Beer Businesses You Should Know
Shoppe Black - February 06, 2019
African-American owned “Rhythm Lager” begins canning in New Haven
News 8 WTNH - July 18, 2018
"“I’m diversifying the tastes of America,”"
Blue Rhythm Slides Onto Shelves
New Haven Independent - July 02, 2018
Local Chatter: Breaking New Ground
Beverage Journal - June 04, 2018
Beer owner finds a certain harmony in Branford
Fox61 News - February 27, 2018
Something's Brewing: Rhythm Brewing Co.
Eyewitness News 3 - March 23, 2018
Rhythm Lager Is Gonna Get You
New Haven Independent - March 12, 2018
The Best Black-Owned Breweries In The U.S.
Travel Noire - February 18, 2018
For press inquiries, please contact:
Lisa Humphrey
Greater New Haven NAACP 104th Annual Freedom Fund BUSINESS AWARD - September 20, 2021
2020 Minority Business Award Honoree
An Innovation Collaboration Brew - "UPTEMPO" Sparkling Lager
Two Roads Brewing Co.
The Black is Beautiful initiative is a collaborative effort amongst the brewing community and its customers, in an attempt to bring awareness to the injustices that many people of color face daily. Our mission is to bridge the gap that's been around for ages and provide a platform to show that the brewing community is an inclusive place for everyone of any color. We are asking for all breweries and brewers far and wide to raise a glass with us in unison and participate in this collaboration.
Virtual Beer Festival
Virtual Beer Festival
A collaboration between Hop Culture Magazine and Oozlefinch Beers and Blending. This virtual beer festival sends a curated box of 18 beers from the best breweries in the country Rhythm Brewing Co. is the only brewery in Connecticut in this festival.
Press kit powered by PressKitHero
Close (esc)


Use this popup to embed a mailing list sign up form. Alternatively use it as a simple call to action with a link to a product or a page.

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.


Shopping Cart

Your cart is currently empty.
Shop now